(noun): A branding & design copywriting practice; solely owned and operated by speculative fiction writer Manish Melwani.
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A brief introduction
(In 100 words or less)
I’m Manish Melwani: Brand-focused copywriter. Published author of science fiction, fantasy and horror. And, by some strange alchemy of corporate law, also Starship & Syntax, LLC.
Copywriting is like science fiction and fantasy. It involves research, imagination, and a keen ear for language.
Branding, thankfully, is pretty different from horror. (Although both benefit from a strong sense of voice and narrative.)
I continue to be amazed at how a few well-chosen, hard-won words can create stories; brands; even worlds. And I’d love to help you build some.
Now: let’s get to the work.
Copywriting is like science fiction and fantasy. It involves research, imagination, and a keen ear for language.
Branding, thankfully, is pretty different from horror. (Although both benefit from a strong sense of voice and narrative.)
I continue to be amazed at how a few well-chosen, hard-won words can create stories; brands; even worlds. And I’d love to help you build some.
Now: let’s get to the work.
To create the world of Chobani’s Feed Tomorrow campaign, I combined my twin disciplines of branding and science fiction.
In the Dear Alice TV commercial, we extended Chobani’s shepherd ethos to our planetary future. We imagined a solarpunk tomorrow, defined by plentiful food, clean energy, and respect for the biosphere. A world worth inhabiting.
The Line Animation produced this gorgeous film. It was scored by legendary composer and longtime Hayao Miyazaki collaborator Joe Hisaichi, and was released to widespread acclaim.
>Watch the film
In the Dear Alice TV commercial, we extended Chobani’s shepherd ethos to our planetary future. We imagined a solarpunk tomorrow, defined by plentiful food, clean energy, and respect for the biosphere. A world worth inhabiting.
The Line Animation produced this gorgeous film. It was scored by legendary composer and longtime Hayao Miyazaki collaborator Joe Hisaichi, and was released to widespread acclaim.
>Watch the film
The first step to building something is knowing that it’s possible. We wanted to highlight the people working today to build the sustainable, nourishing tomorrow of Chobani’s Dear Alice spot.
I creative directed Next Bite, a podcast that follows three change-makers working to bring better food to more people, on the farm, at the table, and in communities.
Next Bite was produced by the New York Times’ T Brand Studio, and can be heard wherever you get your podcasts.
>Listen to the podcast
I creative directed Next Bite, a podcast that follows three change-makers working to bring better food to more people, on the farm, at the table, and in communities.
Next Bite was produced by the New York Times’ T Brand Studio, and can be heard wherever you get your podcasts.
>Listen to the podcast