(noun):  A branding & design copywriting practice; solely owned and operated by speculative fiction writer Manish Melwani. 

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Chobani | Feed Tomorrow: “Dear Alice”

A sun-drenched dream of a better future


To create the world of Chobani’s Feed Tomorrow campaign, I combined my twin disciplines of branding and science fiction. 

In the Dear Alice TV commercial, we extended Chobani’s shepherd ethos to our planetary future. We imagined a solarpunk tomorrow, defined by plentiful food, clean energy, and respect for the biosphere. A world worth inhabiting. 

The Line Animation produced this gorgeous film. It was scored by legendary composer and longtime Hayao Miyazaki collaborator Joe Hisaichi, and was released to widespread acclaim. 

>Watch the film
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