(noun): A branding & design copywriting practice; solely owned and operated by speculative fiction writer Manish Melwani.
To create the world of Chobani’s Feed Tomorrow campaign, I combined my twin disciplines of branding and science fiction.
In the Dear Alice TV commercial, we extended Chobani’s shepherd ethos to our planetary future. We imagined a solarpunk tomorrow, defined by plentiful food, clean energy, and respect for the biosphere. A world worth inhabiting.
The Line Animation produced this gorgeous film. It was scored by legendary composer and longtime Hayao Miyazaki collaborator Joe Hisaichi, and was released to widespread acclaim.
>Watch the film
In the Dear Alice TV commercial, we extended Chobani’s shepherd ethos to our planetary future. We imagined a solarpunk tomorrow, defined by plentiful food, clean energy, and respect for the biosphere. A world worth inhabiting.
The Line Animation produced this gorgeous film. It was scored by legendary composer and longtime Hayao Miyazaki collaborator Joe Hisaichi, and was released to widespread acclaim.
>Watch the film