(noun): A branding & design copywriting practice; solely owned and operated by speculative fiction writer Manish Melwani.
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Chobani | Greek Yogurt with Oatmeal
The only thing more wholesome than Chobani Greek Yogurt
Chobani’s Greek Yogurt with Oatmeal is the sort of thing grandma might make, if she lived in a cottage at the heart of the woods.
Sophy Hollington created wonderfully witchy woodcut illustrations for the packaging, and I conjured up a voice to match.
The resulting language—equal parts fairy tale, earthy wisdom, and good-witch-energy—was used across shopper marketing, digital, and social media.
Collaborators: Jin Kim, Will McNamara, Betsy Dickerson, Michael Ciancio
Sophy Hollington created wonderfully witchy woodcut illustrations for the packaging, and I conjured up a voice to match.
The resulting language—equal parts fairy tale, earthy wisdom, and good-witch-energy—was used across shopper marketing, digital, and social media.
Collaborators: Jin Kim, Will McNamara, Betsy Dickerson, Michael Ciancio
