(noun):  A branding & design copywriting practice; solely owned and operated by speculative fiction writer Manish Melwani. 

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Chobani | Chobani Oat

An Oat-of-Home billboard (sorry)



While launching Chobani Oat, we realized our Chicago billboard placement was exactly one L stop away from the nearest place pouring it.  

Sometimes a headline just writes itself (in the classic Americana voice of the Chobani Oat campaign).

Collaborators: Julia Panek, Talia Levinas




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