(noun): A branding & design copywriting practice; solely owned and operated by speculative fiction writer Manish Melwani.
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Chobani | Shopper Marketing
Witty, whimsical, hard-working ads
This was an exercise in old-school copywriting. Chobani’s shopper ads need to stand out in crowded consumer environments, while addressing specific sales goals.
The perennial one being: how do you convince people to eat yogurt when it’s cold out?
Collaborators: Julia Panek, Talia Levinas, Gabi LaMontagne, Lauren Festa, Michael Ciancio
The perennial one being: how do you convince people to eat yogurt when it’s cold out?
Collaborators: Julia Panek, Talia Levinas, Gabi LaMontagne, Lauren Festa, Michael Ciancio
