(noun): A branding & design copywriting practice; solely owned and operated by speculative fiction writer Manish Melwani.
For a fast-moving consumer goods company like Chobani, shopper marketing is crucial.
These ads need to stand out from the crowd, and they also serve important (and challenging) tactical goals. For instance: how exactly does one sell yogurt in the wintertime? Or convince someone to try a new oat drink?
The answer: with wit, whimsy, and a healthy helping of strategic insight.
>Check out the ads
These ads need to stand out from the crowd, and they also serve important (and challenging) tactical goals. For instance: how exactly does one sell yogurt in the wintertime? Or convince someone to try a new oat drink?
The answer: with wit, whimsy, and a healthy helping of strategic insight.
>Check out the ads