(noun):  A branding & design copywriting practice; solely owned and operated by speculative fiction writer Manish Melwani. 

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Square Roots | Alive in Every Season

A fresh perspective on local farming


During my year as Square Roots’ brand voice lead, I crafted a distinctive voice, narrative, and tagline for this high-tech local farming company. 

Square Roots’ indoor farms aren’t sterile spaces where produce is grown by cold machines. They’re lush, vibrant environments where plants and the people who grow them can thrive—every day of the year.

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