(noun): A branding & design copywriting practice; solely owned and operated by speculative fiction writer Manish Melwani.
Back in 2012, Singapore Airlines was retiring its legendary B747 fleet: the plane that elevated air travel for four decades.
We sent it off with SIA’s largest digital campaign ever: Singapore Airlines Journeys.
I led copywriting and content development, scouring archives and writing dozens of stories in a brand voice that hearkened back to Singapore Airlines’ iconic campaigns of yesteryear.
The project exceeded all expectations, transforming TBWA Singapore’s relationship with a marquee client. It was extended into a yearlong campaign, and paved the way for the following year’s new brand campaign.
Collaborators: Sharim Gubbels, Camille Del Rosario Tuli, Muhammad Hilwan
We sent it off with SIA’s largest digital campaign ever: Singapore Airlines Journeys.
I led copywriting and content development, scouring archives and writing dozens of stories in a brand voice that hearkened back to Singapore Airlines’ iconic campaigns of yesteryear.
The project exceeded all expectations, transforming TBWA Singapore’s relationship with a marquee client. It was extended into a yearlong campaign, and paved the way for the following year’s new brand campaign.
Collaborators: Sharim Gubbels, Camille Del Rosario Tuli, Muhammad Hilwan
