(noun): A branding & design copywriting practice; solely owned and operated by speculative fiction writer Manish Melwani.
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Square Roots | Campaigns
Putting everywhere’s local farm on the map
During my year as Square Roots’ brand voice lead, I wrote copy that appeared in supermarket aisles, in sales videos and on social media, and on billboards in multiple states.
In addition to working on the brand’s first-ever advertising campaign (which highlighted our thriving farms in the depths of winter), we also created messaging for shoppers, supermarket produce buyers, and anyone else who might come into contact with Square Roots.
This work happened alongside the creation of our tagline and brand narrative. View that here.
Collaborators: Dana Kravitz, Haley Cimillo, Mariana Gorn
In addition to working on the brand’s first-ever advertising campaign (which highlighted our thriving farms in the depths of winter), we also created messaging for shoppers, supermarket produce buyers, and anyone else who might come into contact with Square Roots.
This work happened alongside the creation of our tagline and brand narrative. View that here.
Collaborators: Dana Kravitz, Haley Cimillo, Mariana Gorn
(We actually did!)
