https://starship-syntax.com Starship & Syntax Wed, 06 Dec 2023 23:08:14 +0000 https://starship-syntax.com en https://starship-syntax.com/A-Brief-Introduction Sun, 24 Apr 2022 06:10:20 +0000 Starship & Syntax https://starship-syntax.com/A-Brief-Introduction §1.1A brief introduction(In 100 words or less) <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/19515d0617393939b7786c545f5d646ed788b7268d1be4eb727d5b0bd31b23aa/Old-school-copywriting-for-the-age-of-science-fiction.jpg" data-mid="220969096" border="0" src="https://freight.cargo.site/w/1000/i/19515d0617393939b7786c545f5d646ed788b7268d1be4eb727d5b0bd31b23aa/Old-school-copywriting-for-the-age-of-science-fiction.jpg" /> I’m Manish Melwani: Brand-focused copywriter. Published author of science fiction, fantasy and horror. And, by some strange alchemy of corporate law, also Starship &amp; Syntax, LLC.&nbsp; Copywriting is like science fiction and fantasy. It involves research, imagination, and a keen ear for language. Branding, thankfully, is pretty different from horror. (Although both benefit from a strong sense of voice and narrative.) I continue to be amazed at how a few well-chosen, hard-won words can create stories; brands; even worlds. And I’d love to help you build some.&nbsp; Now: let’s get to the work.&nbsp; https://starship-syntax.com/Marquee Mon, 02 Sep 2019 10:10:48 +0000 Starship & Syntax https://starship-syntax.com/Marquee <img width="1702" height="163" width_o="1702" height_o="163" data-src="https://freight.cargo.site/t/original/i/6a998a72d128c817c2aaa71dff59b738f39fdcf3696701521ae4f350d66f2c16/iconset-15.png" data-mid="49861355" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/6a998a72d128c817c2aaa71dff59b738f39fdcf3696701521ae4f350d66f2c16/iconset-15.png" /> https://starship-syntax.com/Chobani-Feed-the-Future-Preview-copy Sat, 22 Jan 2022 07:01:56 +0000 Starship & Syntax https://starship-syntax.com/Chobani-Feed-the-Future-Preview-copy §2.1Chobani | Feed Tomorrow: “Dear Alice”A sun-drenched dream of a better future <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/3b0d552e66ea9bf9c51128a6dd8fcc534ab785fd6496e9afe5dddf734ec78a5e/Screen-Shot-2022-02-13-at-5.58.42-PM.png" data-mid="133379861" border="0" src="https://freight.cargo.site/w/1000/i/3b0d552e66ea9bf9c51128a6dd8fcc534ab785fd6496e9afe5dddf734ec78a5e/Screen-Shot-2022-02-13-at-5.58.42-PM.png" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ee9ec070887563c1300eae5b69620dbf28108a6efc2bb4140291b16247f399e3/Chobani-FTF1.png" data-mid="140564361" border="0" src="https://freight.cargo.site/w/1000/i/ee9ec070887563c1300eae5b69620dbf28108a6efc2bb4140291b16247f399e3/Chobani-FTF1.png" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/95acdc0a8402cec67e84544c6dabc88626b07c77235b52dc0f55d9f1f0f930b1/ChobaniFTF2.png" data-mid="140564352" border="0" src="https://freight.cargo.site/w/1000/i/95acdc0a8402cec67e84544c6dabc88626b07c77235b52dc0f55d9f1f0f930b1/ChobaniFTF2.png" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/99304a2b96a8856b7980d0abdbcd9ba1e53a85f42a634a2c928de06f45d9143a/ChobaniFTF4.png" data-mid="140564357" border="0" src="https://freight.cargo.site/w/1000/i/99304a2b96a8856b7980d0abdbcd9ba1e53a85f42a634a2c928de06f45d9143a/ChobaniFTF4.png" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/556b837226089db49991182d075c56bf4c49e56d7173c1a45b7139fe84ee1316/Screen-Shot-2022-02-13-at-6.00.29-PM.png" data-mid="133379825" border="0" src="https://freight.cargo.site/w/1000/i/556b837226089db49991182d075c56bf4c49e56d7173c1a45b7139fe84ee1316/Screen-Shot-2022-02-13-at-6.00.29-PM.png" /> To create the world of Chobani’s Feed Tomorrow campaign, I combined my twin disciplines of branding and science fiction.&nbsp; In the Dear Alice TV commercial, we extended Chobani’s shepherd ethos to our planetary future. We imagined&nbsp;a solarpunk tomorrow,&nbsp;defined by plentiful food, clean energy, and respect for the biosphere. A world worth inhabiting.&nbsp; The Line Animation produced this gorgeous film. It was scored by legendary composer and longtime Hayao Miyazaki collaborator Joe Hisaichi, and was released to widespread acclaim.&nbsp; &gt;Watch the film https://starship-syntax.com/Spacer-1-copy Wed, 06 Dec 2023 23:01:23 +0000 Starship & Syntax https://starship-syntax.com/Spacer-1-copy https://starship-syntax.com/Chobani-Next-Bite-Preview-copy Sat, 22 Jan 2022 07:02:06 +0000 Starship & Syntax https://starship-syntax.com/Chobani-Next-Bite-Preview-copy §2.2Chobani | Feed Tomorrow: “Next Bite”&nbsp;A visionary podcast collaboration with the New York Times <img width="3104" height="1868" width_o="3104" height_o="1868" data-src="https://freight.cargo.site/t/original/i/fa2144252dd8204dd318147febdd60105c5971c01c244b669e0b90e067b5ff39/Screenshot-2024-10-18-at-4.57.21-PM.png" data-mid="219977107" border="0" src="https://freight.cargo.site/w/1000/i/fa2144252dd8204dd318147febdd60105c5971c01c244b669e0b90e067b5ff39/Screenshot-2024-10-18-at-4.57.21-PM.png" /> <img width="3066" height="1834" width_o="3066" height_o="1834" data-src="https://freight.cargo.site/t/original/i/66db9896f4932a7dc2ed40f2107de7d2a4f6cab85a05b2d9945703b13bfc561d/Screen-Shot-2022-01-25-at-4.10.54-PM.png" data-mid="131417324" border="0" src="https://freight.cargo.site/w/1000/i/66db9896f4932a7dc2ed40f2107de7d2a4f6cab85a05b2d9945703b13bfc561d/Screen-Shot-2022-01-25-at-4.10.54-PM.png" /> <img width="3066" height="1834" width_o="3066" height_o="1834" data-src="https://freight.cargo.site/t/original/i/368938657fb2213b1b59fbb4883b9453739c495858b0f5f1b3cc0989b0555ba8/Screen-Shot-2022-01-25-at-4.11.24-PM.png" data-mid="131417325" border="0" src="https://freight.cargo.site/w/1000/i/368938657fb2213b1b59fbb4883b9453739c495858b0f5f1b3cc0989b0555ba8/Screen-Shot-2022-01-25-at-4.11.24-PM.png" /> <img width="3104" height="1868" width_o="3104" height_o="1868" data-src="https://freight.cargo.site/t/original/i/475ca68ec29daa21b77f60e84d183cc0df723076b69b71a5db02ff3ea95da1bf/Screenshot-2024-10-18-at-4.58.09-PM.png" data-mid="219977121" border="0" src="https://freight.cargo.site/w/1000/i/475ca68ec29daa21b77f60e84d183cc0df723076b69b71a5db02ff3ea95da1bf/Screenshot-2024-10-18-at-4.58.09-PM.png" /> <img width="3066" height="1834" width_o="3066" height_o="1834" data-src="https://freight.cargo.site/t/original/i/2ac687b757d4dc93fde8fe80984b1f7f0a042dca63a9c1d977d2adba0a767e10/Screen-Shot-2022-01-25-at-4.11.50-PM.png" data-mid="131417343" border="0" src="https://freight.cargo.site/w/1000/i/2ac687b757d4dc93fde8fe80984b1f7f0a042dca63a9c1d977d2adba0a767e10/Screen-Shot-2022-01-25-at-4.11.50-PM.png" /> The first step to building something is knowing that it’s possible. We wanted to highlight the people working today to build the sustainable, nourishing tomorrow of Chobani’s Dear Alice spot. I creative directed Next Bite, a podcast that follows three change-makers working to bring better food to more people, on the farm, at the table, and in communities. Next Bite was produced by the New York Times’ T Brand Studio, and can be heard wherever you get your podcasts. &gt;Listen to the podcast https://starship-syntax.com/Spacer-1-copy Wed, 06 Dec 2023 23:08:14 +0000 Starship & Syntax https://starship-syntax.com/Spacer-1-copy https://starship-syntax.com/SQR-Brand-Narrative-Preview Wed, 06 Dec 2023 23:01:55 +0000 Starship & Syntax https://starship-syntax.com/SQR-Brand-Narrative-Preview §3.1Square Roots | Alive in Every SeasonA fresh perspective on local farming <img width="1000" height="646" width_o="1000" height_o="646" data-src="https://freight.cargo.site/t/original/i/eb0f1a78a09a811d96b470e4cf55cfa1e48361cc2d7321e579bcedcd0cfea08a/SQR_Tagline-Logo_HERO.png" data-mid="198772352" border="0" src="https://freight.cargo.site/w/1000/i/eb0f1a78a09a811d96b470e4cf55cfa1e48361cc2d7321e579bcedcd0cfea08a/SQR_Tagline-Logo_HERO.png" /> <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/951ddfceb574613cc332ea2c96bd394d708334632b31403a8aef652a9ddac914/Masterbrand_In_Situ_v1.jpg" data-mid="198772365" border="0" src="https://freight.cargo.site/w/1000/i/951ddfceb574613cc332ea2c96bd394d708334632b31403a8aef652a9ddac914/Masterbrand_In_Situ_v1.jpg" /> During my year as Square Roots’ brand voice lead, I crafted a distinctive voice, narrative, and tagline for this high-tech local farming company.&nbsp; Square Roots’ indoor farms aren’t sterile spaces where produce is grown by cold machines. They’re lush, vibrant environments where plants and the people who grow them can thrive—every day of the year. &gt;View the work https://starship-syntax.com/Spacer-1 Sat, 22 Jan 2022 20:08:11 +0000 Starship & Syntax https://starship-syntax.com/Spacer-1 https://starship-syntax.com/SQR-Campaign-Work-Preview Wed, 06 Dec 2023 23:08:08 +0000 Starship & Syntax https://starship-syntax.com/SQR-Campaign-Work-Preview §3.2Square Roots | CampaignsPutting everywhere’s local farm on the map <img width="800" height="435" width_o="800" height_o="435" data-src="https://freight.cargo.site/t/original/i/cbd1437b48f04787e9b4dfc85daf2b0e2929c67c6eee952030917cdffd13f8c4/sqrbrand_web14-copy.png.jpeg" data-mid="219981897" border="0" src="https://freight.cargo.site/w/800/i/cbd1437b48f04787e9b4dfc85daf2b0e2929c67c6eee952030917cdffd13f8c4/sqrbrand_web14-copy.png.jpeg" /> <img width="2880" height="1616" width_o="2880" height_o="1616" data-src="https://freight.cargo.site/t/original/i/9c94c5e4cfbbd67d0920c2a193a797846303313692a090ab4439f0a6cdccca8f/Screenshot-2024-10-18-at-7.51.15-PM.png" data-mid="219981824" border="0" src="https://freight.cargo.site/w/1000/i/9c94c5e4cfbbd67d0920c2a193a797846303313692a090ab4439f0a6cdccca8f/Screenshot-2024-10-18-at-7.51.15-PM.png" /> As the copy lead of Square Roots’ in-house creative department, I wrote words that appeared in supermarket aisles, in sales videos and on social media, and on billboards in multiple states. &nbsp; In addition to working on the brand’s first-ever advertising campaign (which highlighted our thriving farms in the depths of winter), we also created messaging for shoppers, supermarket produce buyers, and anyone else who might come into contact with Square Roots. &nbsp; &gt;View the work https://starship-syntax.com/Spacer-2 Sat, 22 Jan 2022 20:09:01 +0000 Starship & Syntax https://starship-syntax.com/Spacer-2