(noun): A branding & design copywriting practice; solely owned and operated by speculative fiction writer Manish Melwani.
Chobani’s Greek Yogurt with Oatmeal is the sort of thing grandma might make, if she lived in a cottage at the heart of the woods.
Sophy Hollington created wonderfully witchy woodcut illustrations for the packaging, and I conjured up a voice to match.
The resulting language—equal parts fairy tale, earthy wisdom, and good-witch-energy—was used across shopper marketing, digital, and social media.
>Read the copy
Sophy Hollington created wonderfully witchy woodcut illustrations for the packaging, and I conjured up a voice to match.
The resulting language—equal parts fairy tale, earthy wisdom, and good-witch-energy—was used across shopper marketing, digital, and social media.
>Read the copy