(noun):  A branding & design copywriting practice; solely owned and operated by speculative fiction writer Manish Melwani. 

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Chobani | Shopper Marketing

Witty, whimsical, hardworking ads



This was an exercise in old-school copywriting. Chobani’s shopper ads need to stand out in crowded consumer environments, while addressing specific sales goals.

The perennial one being: how do you convince people to eat yogurt when it’s cold out?

>See how we did it

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