(noun): A branding & design copywriting practice; solely owned and operated by speculative fiction writer Manish Melwani.
As the copy lead of Square Roots’ in-house creative department, I wrote words that appeared in supermarket aisles, in sales videos and on social media, and on billboards in multiple states.
In addition to working on the brand’s first-ever advertising campaign (which highlighted our thriving farms in the depths of winter), we also created messaging for shoppers, supermarket produce buyers, and anyone else who might come into contact with Square Roots.
>View the work
In addition to working on the brand’s first-ever advertising campaign (which highlighted our thriving farms in the depths of winter), we also created messaging for shoppers, supermarket produce buyers, and anyone else who might come into contact with Square Roots.
>View the work