(noun):  A branding & design copywriting practice; solely owned and operated by speculative fiction writer Manish Melwani. 

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Singapore Airlines Journeys

A digital museum for the plane that redefined commercial aviation



Back in 2012, Singapore Airlines was retiring its legendary B747 fleet: the plane that elevated air travel for four decades.

We sent it off with SIA’s largest digital campaign ever: Singapore Airlines Journeys.

I led copywriting and content development, scouring archives and writing dozens of stories in a brand voice that hearkened back to Singapore Airlines’ iconic campaigns of yesteryear.

>View Singapore Airlines Journeys

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