Back in 2012, Singapore Airlines was retiring its legendary B747 fleet: the plane that elevated air travel for four decades.
We sent it off with SIA’s largest digital campaign ever: Singapore Airlines Journeys.
I led copywriting and content development, scouring archives and writing dozens of stories in a brand voice that hearkened back to Singapore Airlines’ iconic campaigns of yesteryear.
>View Singapore Airlines Journeys
We sent it off with SIA’s largest digital campaign ever: Singapore Airlines Journeys.
I led copywriting and content development, scouring archives and writing dozens of stories in a brand voice that hearkened back to Singapore Airlines’ iconic campaigns of yesteryear.
>View Singapore Airlines Journeys